Monday, October 13, 2008

Leave nothing but the gold

If you watched any football this weekend, you probably saw the latest Leave Nothing commercial by Nike. The last one was directed by Michael Mann, and featured the great theme from The Last of the Mohicans. Next up? David Fincher, and here's his effort:



I think I like this one a little more. Mann's commercial is a little anti-climactic, and Fincher has a better story by starting the tale from birth. What really gets my attention is the song he uses, and I can't believe how long it took me to figure out what it was from. Sure, there are extra drum beats and cues, but I should have recognized it right away. It's also interesting to know Fincher put this together -- how long did the production take, and with that in mind, how much did it cost? One more thing: throughout this entire commercial, do we ever see any recognizable Nike products?

5 comments:

Paul Arrand Rodgers said...

Nike is so all encompassing that there's very little need to show their products. I've seen ads that just feature Michael Jordan flying through the air for a dunk.

I thought Reebok did NFL jerseys though. Nike is more a college thing.

J.D. said...

That was a pretty cool ad. Good use of a remixed Morricone. Wow.

Rob said...

Me and DD were struck by that when we first saw it Sunday afternoon. I hear Troy was quite the rough-and-tumbler growing up in rural Douglas County.

elgringo said...

Great commercial. I hope this trend takes off. Less shoving the product down our throats and more entertainment.

EVIL CLOWN said...

Mann's wasn't climactic?

Jackson's hand is sticking through the pack and ready to cross the goal line. That's sweetness.

I much prefer Mann's. Feels more dramatic. Plus you can't beat the Mohican's Soundtrack.