If you've followed this blog for long, you know I don't often post about the local business scene here in Boise. In fact, this is the first time. But yesterday I saw two pieces of signage so incomprehensibly stupid, it just had to be shared with everyone.
Let's start with the worst offender first. This new business manages to combine one of the English language's worst adjectives (pasty), with one of the world's greatest treasures (pies), and ties it all up by adding "fresh" to the mix. My first thought was: My God, did they actually mis-spell "pastry"? But that didn't make much sense, because "pastry pie" is so unnaturally redundant (along the lines of "alcohol beer"). I investigated further, and saw that the menu on the wall has only three items: Pasty Pie, Salad and Pop. What, no dessert?
Further research revealed a "pasty pie" to be a staple cuisine of Michigan's Upper Peninsula, a meat pie of sorts. Beyond the fact that Boise was never clamoring for the culinary delicacies of Northern Michigan, there's the reality that this restaurant has "pasty" in its name. Outside of certain parts of Michigan, this word does not inspire an appetite, and most people would like to go their whole life without having to associate "pasty" with anything food-related. I will add that the previous tenant of this space was a take-and-bake pizza joint, and if that business didn't last a year I'm only giving Fresh Pasty Pies a couple months.
Most people won't be annoyed by this one, but I'm still shaking my head. I knew Hollywood Video was having its troubles, but Mark's Video? That would be a bland name in 1985, when every other video store was called "Video Mania" or "Video Chest." There's no Wikipedia page for Mark's Video, and no Web site either. All I could find was this article detailing how 20 Hollywood Video stores will be re-branded, as part of a settlement between Movie Gallery and Mark Whattler, Hollywood Video's founder and former owner. Apparently, Whattler was behind in this re-branding effort:
Wattles, who is squabbling with Movie Gallery over the reasonable amount of time it takes to switch branding for the 20 stores, said he had planned to move Hollywood Video and Game Crazy away from movie rental and toward videogame rental before he sold the chains to Movie Gallery, according to the report.Honestly, how much time does he need to tie a sign over the Hollywood Video logo?